Like Facebook, Twitter is another valuable technique you should use when it comes to growing your business. Even though Twitter is a little more difficult to manage, getting your word out is a little easier because you can have many more followers than you can on Facebook and you can use hashtags to make your message reach even more people.
The trouble a lot of people have with Twitter is the character count each post is allowed to have. Each post maxes out at 140 characters. That may or may not be a problem, but it’s something that’s always in the back of your mind when you’re writing a post. There are several ways to fix this problem when you just can’t seem to make the 140 character max happen with your post.
The character limit does pose a problem because it’s hard to say a lot in 140 characters, but that doesn’t mean it’s not possible. One option is to use images. You can take a picture and type words on it and then post that image to your Twitter profile. This will help you to have more room without a lot of work on the side of your followers. It’s important to use fonts and colors that are easy to read and you may want to consider adding your website to the bottom.
Another option to consider when using Twitter to grow your business is to use your blog. You can write blog posts and then post a short blurb on your profile with a link to the post. It’s important to provide enough detail, but the link to the post is just as important. If your link is too long, use a shortening tool so the words in the link are shorter. This will help you to have more room for what you want to say in your post.
One last option to consider is videos. You can say as much as you want in your video and it’s not going to take more characters. You’ll be able to promote your business, introduce a new product or service, or post something from someone else that pertains to your field. You’ll want to say something that’ll intrigue them and make them want to watch what you post.
Twitter can be a way to meet other business owners, share what you have to offer with others, and have fun talking to others, but you can also use it for images, blog posts, and videos as well. When you make the most of your Twitter account, you’ll find your business will grow and you’ll reach your goals. If you find you don’t have time to do it all, you should consider hiring a Virtual Assistant to help you make these types of posts. She’ll ease your mind and help you grow at the same time.
